An AI alternative to hiring a motion designer, and when to hire one anyway
For launch films, explainers, demos and social ads, an AI motion graphics tool such as Voom can stand in for a freelance motion designer: you write a prompt or paste a link and get a finished video with voice-over and music. On Pro, $29 a month for 560 credits, a 30-second film uses 13 credits. Hire a designer for character animation, 3D, a new brand system or exact art direction.
An example only: made by Voom from Wise’s public website to show what Voom does with a link. Voom is not affiliated with Wise, and Wise did not commission or review this film. The names and logos shown belong to their owners.
Example prompt Explain how a UPI payment moves money from one bank account to another in about two seconds, for people in India who are new to paying by phone. Walk through who talks to whom: your app, your bank, NPCI, the other bank, and the PIN that only you know.
Made with Voom from this prompt alone, a hypothetical brief with no link.
Example prompt A vertical launch film for Dots by OpenAI: always-on agents with their own cloud computer that you talk to in ChatGPT, Slack or Teams. Playful and bright, made for phones.
An example only: made by Voom from OpenAI’s public website to show what Voom does with a link. Voom is not affiliated with OpenAI, and OpenAI did not commission or review this film. The names and logos shown belong to their owners.
Voom or a motion designer: what each does best
Price
Motion graphics designers booked through YunoJuno average $64 an hour, according to its 2026 benchmarks, and Broadcast2World’s studio packages for a 60-second explainer start at $2,400. On Voom, a 30-second film uses 13 credits, under a dollar of a Pro plan’s $29 a month.
Time
A designer’s timeline depends on their queue and on rounds of feedback. Voom’s app estimates 25 to 30 minutes for a film of up to a minute and 30 to 45 minutes for a longer one, and emails you when it is ready.
Changes
A designer revises the same project, round after round. Voom makes a new version instead: make a variation, change the prompt, the size or the length, and pay for the new film. Small changes are cheap, but they are new films, not edits.
When to hire a designer
Character animation with acting, detailed 3D, a new brand identity, live action, or art direction that must match a storyboard frame by frame. Voom makes none of these, and a skilled motion designer does all of them.
Script, design, animation, voice-over, original music and mastered sound in one MP4.
Your brand
Colours, fonts, logo and screens from your link, uploads or brand kit.
Every size
16:9, 9:16, 1:1 or 4:5, at 1080 pixels on the short side.
23 languages
20 voices, each able to speak every language Voom offers.
What does a Voom film cost compared with a designer?
A 30-second film uses 13 credits, about $0.67 on Pro. Pro costs $29 a month for 560 credits; one film a month still costs the whole plan. Your first video, up to 30 seconds, is free.
Motion graphics designers booked through YunoJuno average $64 an hour, according to its 2026 benchmarks. Studio packages cost more: Broadcast2World’s 60-second explainer starts at $2,400, $3,500 or $5,500 depending on the style, with a human voice-over and two revision rounds per stage. Voom’s guide to motion graphics costs has the sources.
For many marketing videos, yes: launch films, explainers, product demos, social ads and feature announcements with type, charts and real product screens. Not for character animation, 3D, live action or a new brand identity. Many teams use AI for the everyday videos and a designer for the few that need a person’s craft.
Animate characters that act, build 3D scenes, film or composite live action, design a brand system from scratch, and match a storyboard frame by frame through rounds of feedback. A designer also hands over project files; Voom gives you a finished MP4 and no editable project.
Yes. Paste it into the prompt, up to 4,000 characters, with your product link and any screenshots or logo as images. Voom follows the brief’s message, length, size and tone, and designs the look itself; there are no templates to pick.
Voom’s app estimates 25 to 30 minutes for a film of up to a minute, and 30 to 45 minutes for a longer one. You can close the tab; Voom emails you when the film is ready. Reading a product link first takes about 2 minutes.
What a motion graphics video costs from a freelancer, a studio or an AI tool, in US dollars, with sources and the sums behind each price. Plan your budget.
The best motion graphics video maker depends on who should do the design: you, a template or the software. Compare six tools by price, output and editing.
An AI video generator makes footage or avatars; a motion graphics video maker makes designed animation. See which one shows a product launch or explainer best.
·5 min read
Your first video is one sentence away.
Free to start. No card, no timeline, no stock templates.