Motion graphics video cost: freelancer, studio and AI prices compared

How much does a motion graphics video cost?

A motion graphics video costs what its maker charges, and makers charge in different units: freelancers by the hour, studios by the finished video, and Voom by the length of the finished film. The table puts one published price for each side by side, in US dollars, as it stood on 1 October 2026 for the designers and the studio and on 20 October 2026 for Voom.

	Freelance motion designer	Animation studio	AI tool (Voom)
Published price	$64 an hour on average	From $2,400, $3,500 or $5,500 per 60-second video, by style	About $0.58 per 30-second film on Pro
What you pay for	Time: the total depends on the hours a film takes	A package: human voice-over, storyboard, custom graphics, animation, music, two revision rounds per stage	Credits by the length of the film: script, design, voice-over, original score, captions
Source	YunoJuno, 2026 benchmarks	Broadcast2World price list	Voom pricing, Pro plan at $29 a month
Best for	Custom work with one person you brief directly	Character animation, richer styles and human revision rounds	A steady run of short launch films, explainers and ads

The bottom line: the studio’s price and Voom’s price are both prices per film, so they compare directly. An hourly rate does not, because the hours a film takes vary, and we found no published source that measures them. We opened every source on 1 October 2026, and Voom’s pricing page again on 20 October 2026; they are listed at the end.

What do freelance motion designers charge?

Freelance motion designers mostly charge by the hour or the day. YunoJuno, a freelance platform, puts the average motion graphics designer at $64 an hour in its 2026 benchmarks, based on bookings across its network. That is the price of time, not of a finished film.

For an official reference point, the Bureau of Labor Statistics reports a median wage of $49.06 an hour, or $102,030 a year, for special effects artists and animators in the United States in May 2025, and counts 63% of them as self-employed. A wage is what an employer pays and a freelance rate is what a client pays, so the two are not the same number.

An hourly rate becomes a film price only when you know the hours. They depend on the script, the style and the rounds of changes, so this guide does not turn rates into a price per film. Ask each freelancer for a fixed price for the finished film, and compare those.

What do studios charge for a 60-second explainer video?

Broadcast2World, an explainer video studio that publishes its prices, sells a 60-second video as a package and charges extra length in 30-second blocks. Its three tiers start at $2,400 for Growth (whiteboard and flat infographic), $3,500 for Premium (character and 2D mixed media) and $5,500 for Flick (2.5D character and 3D infographic).

Every Broadcast2World video includes a human voice-over artist, a custom storyboard, custom graphics and art direction, animation with licensed music, two revision rounds at each stage and the source files. Each extra 30 seconds starts at $750, $1,000 or $1,500, depending on the tier, so a 90-second Growth video starts at about $3,150.

These are floors, not quotes. Broadcast2World says its final price depends on animation style, video length and production complexity. For motion graphics agency pricing from any studio, ask for a written quote that names the length, the number of revision rounds and any taxes. If the film is an explainer, our guide to choosing a cheap explainer video generator sets out what else to compare.

What does an AI motion graphics video cost?

On Voom, a film costs 8 credits plus 0.15 credits for each second of finished video, which is 9 credits a minute. Pro is $29 a month for 650 credits and Business is $99 a month for 2,300 credits, so a 30-second film costs about $0.58 on Pro and $0.56 on Business.

How we worked it out. Divide a plan’s monthly price by its monthly credits to get the price of one credit: $29 ÷ 650 = $0.0446 on Pro, and $99 ÷ 2,300 = $0.0430 on Business. Multiply that by the credits a film uses, which is 8 plus 0.15 times its length in seconds, rounded up. A 30-second film uses 13 credits (8 + 0.15 × 30 = 12.5, rounded up), so it costs 13 × $0.0446 = $0.58 on Pro. Plan prices and credit rates come from Voom’s pricing page on 20 October 2026.

• 30 seconds: 13 credits; about $0.58 on Pro and $0.56 on Business.
• 60 seconds: 17 credits; about $0.76 on Pro and $0.73 on Business.

The price covers the script, a design made for that one film, the voice-over, an original score, the sound mix and a 1080p MP4, with captions if you want them. Pro makes films up to 90 seconds and Business up to 180 seconds.

Three conditions apply. A plan is a monthly subscription, so the per-film figures hold only when you use the month’s credits: one 30-second film a month still costs the full $29. The Free plan makes one video of up to 30 seconds, with a faint Voom watermark that moves across the picture. And a finished film cannot be edited: a change means a new version, which uses credits again.

Every film goes through the same studio: a new shot about every 3 to 6 seconds of voice, and one review round in which every shot is checked and weak ones are redone.

To see how such films are made, read the guide to AI motion graphics; to weigh Voom against other low-cost tools, see our comparison of cheap motion graphics video generators.

How do you compare per-minute, per-hour and per-film prices?

Turn every price into the cost of the same finished film. Fix the length first, then ask each maker for one total that names what it includes: script, voice-over, music licence, revision rounds and taxes. Only totals for the same 30 or 60 seconds compare like for like.

• Length. Broadcast2World prices the first 60 seconds and adds time in 30-second blocks from $750. On Voom the price grows with the length: 30 seconds uses 13 credits and 60 seconds 17, because every film starts from a base of 8 credits.
• Revisions. Broadcast2World includes two revision rounds per stage. On Voom, each change is a new film.
• What is included. A low quote without a voice-over or a music licence is not the same product.

When is a designer or studio worth the higher price?

A designer or studio is worth paying for when the film needs craft or judgement that a written brief cannot carry. An AI tool suits short launch films, explainers and ads built from type, shapes, charts and product screens; people still do the rest better.

• Character animation: a mascot that acts, speaks or has a personality.
• Detailed 3D: product renders or fly-throughs, like Broadcast2World’s 2.5D and 3D tier.
• A new visual identity: if the brand does not exist yet, design it first; an AI tool works best from a brand it can read on your site.
• Many rounds of feedback: a studio works through revision rounds with people who know the project.
• Live action: anything with people on camera or a real location needs a film crew.

You can also use both: AI for the steady run of short product films, and a studio for one flagship film.

Common mistakes when budgeting for a motion graphics video

• Comparing an hourly rate with a film price. $64 an hour says nothing about the total. Fix: ask for a fixed price for the finished film.
• Reading a starting price as a quote. “From $2,400” is a floor. Fix: get a written quote for your length, style and revision rounds.
• Paying for length you do not need. Longer films cost more at Broadcast2World and on Voom. Fix: choose the length from where the film will play and the one message it has to carry.
• Pricing one film when you need ten. A one-off quote suits a single flagship film; a monthly plan suits a steady stream. Fix: price the films you expect to make this year, not just the first.
• Reading a plan price as a film price. Fix: divide the monthly price by the films you will really make that month.

Prices change, so treat every figure here as the price on 1 October 2026, and Voom’s figures as its prices on 20 October 2026. For Voom’s own prices today, the pricing page is the live source.