Curiosity, not a demo
A teaser works when the viewer wants the next part. Show one striking moment, such as a sentence turning into a film, and stop before the how.
Launch teaser video maker for product launches and waitlists
A launch teaser is a 10 to 20 second video that builds curiosity before a launch: a hint of what is coming, one next step such as a waitlist, and no full explanation. Voom makes teasers from a prompt and your link, with bold type, your brand, a voice-over and original music, in 9:16, 1:1, 4:5 or 16:9. Your first video, up to 30 seconds, is free.
Prompt A 15-second vertical teaser for our Product Hunt launch: one sentence turns into a film, then 'Launching soon on Product Hunt'. Build curiosity, don't explain everything. For X and Instagram Stories. Link: madewithvoom.com
How do you make a launch teaser with Voom?
- 01
Say what to hint at
One idea the viewer should wonder about, and the one thing you want them to do: join the waitlist, follow the launch or save the date.
- 02
Say what to hold back
Tell Voom what not to explain. A teaser shows the moment before the reveal, so the full story stays for launch day.
- 03
Post it before launch day
9:16 for Stories, Reels and Shorts, 1:1 for X and LinkedIn. Post it in the days before the launch, then follow with the full launch film.
How to make a teaser people want more of
One clear next step
End on the single thing to do: join the waitlist, follow on Product Hunt or save the date. One call to action, on screen and said once.
Short means short
Ten to twenty seconds. A teaser that runs past thirty seconds starts explaining, and then it is a launch film. Make that next, for launch day.
A date only if it is fixed
Put a date on screen only when it is certain, because launch days move. ‘Launching soon on Product Hunt’ ages better than a date you may have to change.
Prompts to start from
- Example prompt
A 15-second vertical teaser for our launch: one striking moment from the product, no explanation, then ‘Join the waitlist’. Bold type, our brand from our link.
Use this prompt - Example prompt
A 15-second square teaser for X: something is coming next week, our logo, one line of type.
Use this prompt - Example prompt
A 30-second teaser for our Product Hunt launch: the problem in one line, a glimpse of the product, then ‘Launching soon on Product Hunt’.
Use this prompt - Example prompt
A 15-second teaser for our app’s waitlist in 9:16, upbeat music, captions on.
Use this prompt
Why founders make teasers with Voom
-
Short and bold
Big kinetic type and one striking moment, timed to the music.
-
Your brand from day one
Colours, fonts and logo from your link or a saved brand kit.
-
Every pre-launch channel
9:16 for Stories and Reels, 1:1 for X and LinkedIn, 16:9 for your site.
-
Before the product is finished
Without screens, Voom designs the shots from your description.
What does a launch teaser cost?
A 15-second teaser uses 11 credits, about $0.57 on Pro. Your first video, up to 30 seconds, is free, with a small watermark.
Questions, answered
A very short video, usually 10 to 20 seconds, posted before a launch to build curiosity. It hints at what is coming, shows one striking moment and ends on a next step such as joining a waitlist, without explaining the whole product. The full launch film comes on launch day.
Ten to twenty seconds is enough for one hint and one call to action. Past thirty seconds a teaser starts to explain and becomes a launch film. Voom makes videos from 15 seconds; write ‘a 15-second teaser’ in your prompt to set the length.
In the days before the launch, on the channels where your audience already follows you, such as X, LinkedIn, Instagram Stories and your waitlist email. Then post the full launch film on launch day, so the teaser’s viewers get the reveal they waited for.
A teaser hides most of the product and asks people to come back; a launch video shows the product and asks people to try it. A teaser is 10 to 20 seconds, a launch film usually 30 to 90 seconds. Many launches use both.
Yes. Without screenshots or a link, Voom designs the shots from your description, which suits a teaser that shows the idea rather than the interface. Say what the product does in one line and what must stay hidden.
Keep reading
-
What to make
How to make a product launch video: structure, timing and sizes
Five beats and a 30-second timing plan show how to make a product launch video, from the hook to the call to action. Plan yours with the beat sheet.
9 min read
-
What to make
Product Hunt launch checklist: everything to prepare, from the gallery to launch day
A Product Hunt launch checklist built from Product Hunt's own guidance: every field of the post, the gallery and video specs, the first comment and a launch timeline.
4 min read
-
What to make
How to make a Product Hunt launch video: specs, a 60-second script and a checklist
How to make a Product Hunt launch video: the specs Product Hunt sets, a 60-second script with timings, the first-five-seconds rule and a checklist for launch day.
5 min read
Your first video is one sentence away.
Free to start. No card, no timeline, no stock templates.
Make a launch teaser