Feature announcement video maker for every release

A feature announcement video tells users about one new feature in 20 to 60 seconds: what it does, who it helps and where to find it. Describe what shipped and paste your product link: Voom keeps your brand and the screens worth showing, and returns a short film with voice-over, an original score and captions, in square, vertical or wide.

A square feature announcement made from a product link: Voom’s product links. Made with Voom from this prompt and Voom’s own site, madewithvoom.com.

Prompt A 45-second square announcement of one Voom feature only: product links. Paste a product page link and Voom reads the page for free, keeps the brand's colours, type, logo and the product pictures worth showing, checks every number against the page, and builds the whole film around them. Show a link going in and a branded film coming out. End on: Paste your link. Your first video is free. Link: madewithvoom.com

How do you announce a feature with Voom?

  1. 01

    Describe what shipped

    The feature, who asked for it and what it changes for them. Your changelog line is a good start.

  2. 02

    Paste your product link

    Voom keeps your colours, type, logo and the screens worth showing, so the update looks like your product.

  3. 03

    Choose where it goes

    1:1 or 4:5 for LinkedIn and X, 9:16 for Stories and Shorts, 16:9 for your changelog and email.

What happens in the sample film, shot by shot

  1. 0:00

    The problem, in one line

    The film opens on a product page that already says everything, in a form people scroll past. The change is framed before the feature is named.

  2. 0:07

    The feature: paste a link

    A link is typed into the box and the page dims behind it, so the one action the feature asks for is all that is on screen.

  3. 0:11

    What Voom keeps

    Colours, type, logo and pictures leave the page, pass through Voom and arrive as the parts of the film.

  4. 0:15

    Every number checked

    A magnifier passes over the facts on the page under the label “checked against your page”.

  5. 0:19

    A film made for one product

    The page turns into a film in its own design, then one large title shows the real type it is set in.

  6. 0:30

    Remake, then the ask

    The square film becomes 4:5 with one word fixed, and the closing card tells the viewer exactly what to do: paste your link.

Open the film’s page

Why every release deserves its own film

Most people never open the changelog

A feature only helps the people who know it exists. A short film in the places your users already look, such as a release email, a social post or a banner in the app, tells them in seconds what changed and why it matters to them.

Lead with the change

Open on the problem the feature removes or the thing it lets people do. The product name and logo can wait for the end. Viewers decide in the first seconds whether this update is for them.

Show it working once

One clear moment of the feature in use beats a list of everything in the release. If you shipped several things, make one film per feature and give each its own post.

Keep the rhythm of shipping

Teams that ship every week can announce every week. When a film starts from a sentence and a link, the update video stops being a project and becomes part of the release.

Why product teams announce with Voom

  • A sentence and a link

    That is all a film needs. It is written, designed, voiced and scored for you.

  • On brand every time

    Each film takes your palette, type and logo from your site, so a year of updates looks like one product.

  • Sized for each channel

    Choose 1:1, 4:5, 9:16 or 16:9, or reuse a finished film in another size without new AI work.

  • Readable on mute

    Captions styled to the film carry the voice-over in feeds that play without sound.

What does a feature announcement cost?

A 45-second announcement uses 15 credits, about $0.78 on Pro. Your first video, up to 30 seconds, is free.

See pricing

Questions, answered

A short film, usually 20 to 60 seconds, that tells users and prospects about one new feature: what it does, who it helps and where to find it. Teams post it on social channels, in release emails, in the changelog and inside the product.

Short. One feature, shown working once, usually fits in 30 to 45 seconds. A bigger release with a story behind it can run a minute or more. Choose a length in Voom or pick Auto.

Square 1:1 or 4:5 for LinkedIn, X and Instagram feeds, 9:16 for Stories and Shorts, and 16:9 for email, the changelog and YouTube. Make one film, then reuse it in the other sizes from its page.

Yes. Add a screenshot of the new feature to your request, or paste the page that describes it, and Voom places the screen in the film.

Each film costs 8 credits plus 9 credits a minute of finished video, so a 30-second announcement uses 13 credits. Pro comes with 560 credits a month.

Keep reading

Your first video is one sentence away.

Free to start. No card, no timeline, no stock templates.

Announce your feature