Muted by default
LinkedIn plays feed videos without sound until someone taps, so the first seconds must work as text. Turn captions on and put the point on screen at the start, not after an intro.
LinkedIn video maker for company pages and B2B posts
Voom makes animated LinkedIn videos from a prompt or your company’s link: a tip, a product update, a launch or a set of numbers, told in motion graphics with captions, a voice-over and original music. Choose 4:5 or 1:1 for the feed or 16:9 for a wide post. No camera and no presenter. Your first video, up to 30 seconds, is free.
Prompt A 30-second LinkedIn video from Voom, 4:5: three rules for a launch video people watch to the end. Show the product in the first three seconds, say one thing, end on one clear ask. Captions on, because many people scroll with the sound off. Link: madewithvoom.com
How do you make a LinkedIn video with Voom?
- 01
Write the post as a brief
Say the one point, who it is for and the facts it must show. A tip, an update or three numbers each make a good LinkedIn video.
- 02
Add your link
Put your company or product link in the prompt, or pick a saved brand kit, so the video uses your colours, fonts and logo.
- 03
Pick 4:5 or 1:1, captions on
A tall or square video fills more of the feed on a phone than a wide one. Turn captions on for muted autoplay, then post the MP4 with your text.
How to make a LinkedIn video people watch
One point per video
A LinkedIn video is a post that moves. Keep it to one idea: one tip, one update or one number. Thirty to sixty seconds is enough for one idea told well.
Your brand, not a template
With your link or a brand kit, Voom takes your colours, fonts and logo and designs a look for that one video, so a company page post looks like your company and not like a stock template.
Text and video together
Use the post text for what the video cannot do: the link, the context and a question for the comments. Put your link in the post, where people can click it.
Prompts to start from
- Example prompt
A 30-second LinkedIn video for our company page: three tips our customers ask about most, one per beat. 4:5, captions on, our brand from our link.
Use this prompt - Example prompt
Announce our new feature in a 30-second square LinkedIn video on our own screens, captions on, calm and confident.
Use this prompt - Example prompt
Turn our quarter’s three biggest numbers into a 30-second 4:5 LinkedIn video, one chart per number.
Use this prompt - Example prompt
A 45-second LinkedIn video for candidates: what our team builds and why, in plain words, with captions.
Use this prompt
Why B2B teams make LinkedIn videos with Voom
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Captions for muted autoplay
Word-timed captions, burned in, so the point lands without sound.
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Your brand from your link
Colours, fonts and logo from your site or a saved brand kit.
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Feed sizes
4:5 at 1080 × 1350, 1:1 at 1080 × 1080, and 16:9 for wide posts.
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No filming
Type, charts, icons and your product screens tell the post. Nobody needs to present.
What does a LinkedIn video cost?
A 30-second LinkedIn video uses 13 credits, about $0.67 on Pro. Your first video, up to 30 seconds, is free, with a small watermark.
Questions, answered
For the feed, use vertical 4:5 (1080 × 1350) or square 1:1 (1080 × 1080): both fill more of a phone screen than a wide video. Use 16:9 (1920 × 1080) for longer posts people watch on a computer. Voom makes all three sizes and 9:16.
Yes. LinkedIn plays feed videos with the sound off until someone taps, so captions carry the message. Voom’s captions follow the voice-over word by word and are burned into the video, so they show wherever the file is posted.
Yes. Voom tells the post with motion graphics: type, charts, icons and your product screens, with a voice-over and music. Nobody films or presents. For a talking-head video, record yourself on camera; Voom does not make presenters or avatars.
Long enough for one point. A tip, an update or a set of numbers usually fits in 30 to 60 seconds. Voom’s free video runs up to 30 seconds, Pro up to 90 seconds and Business up to 3 minutes.
Yes. Put your company or product link in the prompt and Voom reads the site’s colours, fonts and logo, or save them once as a brand kit and pick it on the Create page. Without either, Voom designs a look for the topic.
Keep reading
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Your first video is one sentence away.
Free to start. No card, no timeline, no stock templates.
Make a LinkedIn video