Start from a day, not a feature list
A good SaaS explainer follows one person through one job: the problem in their day, the moment the product steps in and what changes after. Features land better as steps in that story than as a grid of icons.
SaaS explainer video maker that starts from your product link
A SaaS explainer video shows what your software does by following one user through one job, usually in 60 to 90 seconds. Paste your product link and say what it should make clear: Voom picks the screens worth showing, writes the script around one workflow and returns a finished film with voice-over, an original score and captions, in your brand.
Prompt A 75-second explainer for Zyflow: how a freelancer's working day changes when their CRM lives inside the AI app they already use. Link: zyflowcrm.com
How do you make a SaaS explainer with Voom?
- 01
Paste the link
Your home page or a feature page. Voom reads the copy, the screens worth showing, the colours, type and logo.
- 02
Name the job to explain
One workflow for one kind of user. “How a freelancer chases unpaid invoices” explains more than a list of features.
- 03
Pick the length and size
60 to 90 seconds suits most landing pages. 16:9 for your site and YouTube, 1:1 or 4:5 for feeds.
What happens in the sample film, shot by shot
- 0:00
The habit, before the product
A chat with an AI assistant opens the film: the viewer’s own routine, a note about a client, before any product name appears.
- 0:06
Where Zyflow sits
One line places the product under the AI apps people already use, then one link connects Claude, ChatGPT and Cursor to it.
- 0:14
A working day in three screens
The morning list, a €4,800 payment reminder and an invoice written from one sentence. Each is a real screen from the site, on its own line.
- 0:29
The benefit, shown
A note saved on Monday in one app answers a question on Tuesday in another, so the shared memory is seen rather than claimed.
- 0:36
Why it is safe
The four guardrails light up as they are named, then a change label and a one-click undo of forty contacts.
- 0:51
Price, and the record
The plan card, then a timeline of everything the film recorded, ending on the call to start free.
How to explain software in about a minute
One screen, one idea
Show one screen per point and give it time. Viewers need about as long to read a screen as the narrator needs to explain it. Voom sizes the script to the length you choose, so each shot carries one point and the words it needs.
Use the product’s own words
Name buttons and screens the way your product names them, so someone who signs up recognises them straight away. Voom takes the names from your site, and it only shows numbers your site or your prompt states.
End on the next step
Close on what to do now: start a trial, book a demo or read the docs. Put that line in your prompt and the last shot carries it.
Prompts to start from
- Example prompt
A 75-second explainer for our invoicing tool: how a freelance designer sends a quote, turns it into an invoice and gets paid. Friendly and clear.
Use this prompt - Example prompt
A 60-second explainer for our team wiki, for engineering managers. Show how a new hire finds answers on day one. Calm and confident.
Use this prompt
Why SaaS teams explain with Voom
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Your screens, in your brand
The film shows your product’s own screens and takes its palette and type from your site.
-
A script that follows a workflow
Voom writes the story around the job people use your product for, not a tour of its menus.
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Facts that hold up
Prices, limits and numbers on screen come from your site or your prompt, never from a guess.
-
One explainer, many markets
20 voices that speak more than 20 languages, with captions that follow the voice.
What does a SaaS explainer cost?
A 75-second explainer uses 20 credits, about $1.04 on Pro. Your first video, up to 30 seconds, is free.
Questions, answered
A short film, usually one to two minutes, that shows what a software product does by following one user through one task. It combines product screens, simple motion graphics and a voice-over, and it works on the home page, in sales emails and in onboarding.
Most land between 60 and 90 seconds: long enough for one workflow, short enough to finish on a landing page. A deeper walkthrough can run longer. Voom makes films up to 90 seconds on Pro and up to 3 minutes on Business.
No. With a link, Voom finds the screens worth showing on your site and places them in the film. Add your own screenshots to the request when you want a particular screen in the story.
Yes. The palette, type and logo come from your site, so the film looks like your product. Without a link, describe the look you want and Voom designs the film from your prompt.
Yes. From the finished film, edit the on-screen words, such as a price or a feature name, and Voom renders it again with the same voice, music and motion. It costs one credit for every five seconds of film.
Keep reading
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Cost and choices
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Ten AI explainer video makers checked on 3 November 2026: presenters, characters, templates and designed motion graphics, with real prices and limits.
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What to make
How to make a product demo video that shows the product, not a tour
How to make a product demo video: a five-part structure, the right length for each place it plays, real screens versus redrawn ones, and how to keep every number true.
4 min read
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What to make
Explainer video script: a template, word counts and three real scripts
An explainer video script template with word counts for 30, 60 and 90 seconds, five beats that work for any topic, and three full scripts with their timings.
7 min read
Your first video is one sentence away.
Free to start. No card, no timeline, no stock templates.
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