HeyGen alternative: product videos where the product is the star

HeyGen and Voom at a glance

HeyGen is one of the best-known AI avatar platforms. Its plans include hundreds of stock presenters, a custom video avatar of yourself with your own voice, more than a thousand AI voices, video translation into 175 languages and dialects on paid plans, a Video Agent, and generation models for video and images. It also has a URL to video tool that turns a page into a narrated, captioned video. It is a strong choice for talking-head content at scale.

Voom keeps the presenter out and puts the product in. You write a prompt and paste your product link; Voom reads the page for free, keeps your colours, type, logo and the product pictures worth showing, writes a script for the length you choose and designs a motion graphics film around them, with a voice-over, an original score and sound effects.

A presenter or the product?

Both are narrated videos, but they ask the viewer to look at different things.

A presenter draws the eye to a face. That is ideal for a personal message, a lesson delivered by a recognisable person, or a paid social ad built around someone talking to camera.

A product film draws the eye to the product. For a launch, an explainer or a feature announcement, the viewer needs to see what the product does: the screen, the packshot, the flow. The square film at the end of this page announces one Voom feature, product links, and every shot shows the feature itself.

HeyGen vs Voom compared

HeyGen facts come from its pricing page, read on 23 October 2026. Prices are in US dollars.

	HeyGen	Voom
Who is on screen	A stock presenter or your own avatar	Your product: its screens, packshots, type and brand
Starts from	A script, a prompt, a URL or a document	A prompt, plus your product link
Languages	30+ on Free, 175 languages and dialects on paid plans	20 voices, each speaking more than 20 languages
Free plan	3 watermarked videos a month, up to 1 minute each	First film free, up to 30 seconds
Entry paid plan	Creator: $29 a month, 600 credits, 1080p	Pro: $29 a month for 560 credits
How credits are used	Varies with the AI model, duration and complexity	8 credits plus 9 a minute of film
Best for	Talking heads, digital twins, video translation, presenter ads	Launch films, explainers and feature announcements

Bottom line: choose HeyGen when a person on camera is the message. Choose Voom when the product is the message and should be shown in its own brand, with every number true.

What Voom gives a product video

• The real product. Your app screens and packshots from your own page, not a stand-in.
• A design made for it. No preset themes; palette, type and layout come from your brand.
• Real type. Every word set and animated, sharp and spelled right in every frame.
• Numbers you can stand behind. Only figures your page or prompt states, checked before use.
• Finished sound. A directed voice-over, an original score and sound effects.
• A known price. 13 credits for 30 seconds, 17 for a minute, 35 for three minutes, and remakes in another size for one credit per five seconds of film.

Which one should you choose?

• A presenter or your own digital twin speaking to camera: HeyGen.
• One video translated with lip sync into many languages: HeyGen.
• A launch film or Product Hunt video: Voom.
• A feature announcement in square, vertical and wide: Voom.
• A SaaS or fintech explainer that shows how it works: Voom.

For a side-by-side of every tool that turns a link into a video, read product URL to video tools. To see what Voom makes from your page, paste your link; your first film is free.