How to turn a website into a promo video

What does an AI video tool take from your website?

A video tool that reads links opens your page the way a browser does and keeps what makes the brand recognisable. Voom takes five things from a site, and each has a job in the film:

What Voom reads	What the film does with it
Colours	Builds the palette of every shot
Fonts	Sets the type, or the closest match
Copy	Tells the script what the product does and for whom
Screenshots	Shows real screens wherever the film shows the product
Logo	Marks the film as yours, in light and dark versions when the site has both

The truth rule sets the limits: a product film states only figures its sources state. Every number in the script and on screen is checked against the site text and your request, and anything unsupported is left out. Voom also writes a new script rather than pasting your web copy, and designs a look for that one video; there are no preset themes. The guide to AI motion graphics covers every stage, from brief to MP4.

Which page of your website should you link?

Link the page that already tells the story you want the film to tell, because the film can only draw on what that page shows.

Page to link	What the film gets	Best for
Home page	The main promise, the brand and the headline screens	A product promo or a film for your home page
Feature or product page	Detailed copy and screens for one feature	A feature launch or an explainer
Campaign landing page	One offer, one audience, one call to action	A social ad for that campaign
Pricing page	Plan names and prices	A film that quotes a price

A home page that lists ten features hands the script ten candidates for one 30-second story, so for a feature launch, link the feature’s own page. If you sell physical products from an online shop, the guide to making a video from a product link covers shop pages.

How do you prepare your website for a better promo film?

Check the page before you paste it, because a link-reading tool can only use what loads. A good page for a film:

• Loads without a login. Voom opens the page as a browser would; a sign-in wall, or a site that blocks automated visits, leaves nothing to read.
• Says in the headline what the product does, and for whom. The script is shaped by the page’s copy.
• Shows real product screens. Screenshots give the film something true to show; stock photos give it less.
• States the figures you want quoted. A customer count or a price reaches the film only if the page or your prompt states it.
• Carries the logo in the header.

Voom is the wrong tool for some films. It makes motion graphics (type, shapes, charts, icons and product screens), so filmed footage of people, character animation and detailed 3D belong with a film crew or an animation studio. A brand that does not exist yet is worth designing first, since the film borrows its look from the site.

How to turn your website into a promo video, step by step

Turning a website into a promo video takes five steps. In Voom you choose four settings, and everything else is designed for that one video.

1. Pick the page. Copy the address of the public page that best matches the film.
2. Write the brief. In one or two sentences, say what the film is for, who it speaks to and the mood.
3. Add what the page lacks. Attach screenshots or a logo the page does not show, and put any must-have figure in the prompt.
4. Choose the settings. Size, length or Auto, voice and language, and captions.
5. Review, then share. Watch the film, check names and numbers, then download the MP4 or turn on a share link.

You can follow each stage as it happens, and how Voom works shows the sequence from the inside. To try it on your own site, turn your website into a promo video.

How do you write a better brief for a film made from your site?

Keep the brief short, because the site already supplies the brand. Say what the film is for, who it speaks to and the mood, name the one message and say where the film should end. A template:

[Kind of film] for [your product, in a few words]. For [audience]. [Two or three mood words]. [The one message, or a line that must appear]. End on [your web address or the next step].

A hypothetical example, for a booking app for physiotherapy clinics:

Launch video for our online booking app for physiotherapy clinics. For clinic owners who still take bookings by phone. Calm and reassuring. The one message: patients book themselves, day or night. End on our website address.

The kind of film sets the structure: a launch film usually moves from the problem to the product, one piece of proof and where to get it, as the guide to product launch videos explains. The mood words steer the voice and the music, and one message keeps a 30-second film from becoming a feature list. Leave out colours, fonts and shot lists: with a link, the design comes from the page.

What happens to your website’s copy in the film?

Voom rewrites it. Web copy is written to be read; a voice-over is heard, in short lines, within a word budget the studio sets from the length. A 30-second film gets a budget of 48 spoken words for a calm or confident mood, 63 for an energetic one and 56 for anything in between.

A page that lists ten features carries far more words than that, so the script keeps the one message and leaves the rest. Here is what that means for the hypothetical booking app above; its page lines are invented for this example, with a placeholder where a real page would give a number:

On the page	What the film can do with it
A headline and a paragraph on what the product does	Turn them into one short spoken promise
A list of ten features	Show two or three in a 30-second film, one per shot
“Trusted by [number] clinics” in the page text	Quote the figure in a proof line, because the page states it
The same figure only inside an image	Leave it out, because figures are checked against the site text and your request

Bottom line: figures reach the film only from the page text or your prompt, and the script holds only as many words as its budget allows. The brief’s mood words set the pace: “Calm and reassuring” puts the booking app’s film at 1.9 words a second, so a 30-second film has a budget of 48 words.

Which size and length should a website promo video be?

Choose the size for where the film will play, and make one film per shape. These platform specs were current on 1 October 2026:

Where it plays	Shape	What the platform says
Your website, YouTube	16:9	YouTube advises a wider ratio such as 16:9 for long-form videos (YouTube Help)
YouTube Shorts	9:16 or 1:1	Square or vertical uploads of up to three minutes count as Shorts (YouTube Help)
Instagram Reels ads	9:16	Meta recommends 1440 × 2560 pixels, with 14% at the top, 35% at the bottom and 6% at each side kept free of text and logos (Meta)
LinkedIn video ads	4:5, 1:1, 16:9 or 9:16	4:5 is the recommended ratio, and 15 to 30 seconds lets an ad qualify for every placement (LinkedIn Help)

LinkedIn’s 15 to 30 seconds is a sensible default for ads; a home page film can run longer if the story needs it. In Voom you set a length or choose Auto, where the studio sets the length the content deserves and never pads: about 15 to 25 seconds for a tight product teaser and 25 to 40 for a feature launch.

Auto holds credits for 45 seconds while the film is made and returns what the finished film does not use. Free makes one video of up to 30 seconds, Pro videos of up to 90 seconds and Business up to 180.

What does it cost to turn a website into a promo video?

On Voom, a video costs 8 credits plus 9 a minute of finished video, rounded up. Pro is $29 a month for 650 credits, about 4.5 cents a credit, so a 30-second film uses 13 credits, about $0.58, and a 15-second film for Reels 11 credits, about $0.49. Business is $99 a month for 2,300 credits.

The first video on the Free plan, up to 30 seconds, costs nothing but carries a faint Voom watermark that moves across the picture. A video that fails or that you stop returns every credit. Prices are in US dollars on the pricing page.

Common mistakes when turning a website into a promo video

Most weak films made from a link trace back to the page or the brief, not the tool:

• A page behind a login. Fix: link a public page, or add screenshots.
• The home page for a feature launch. Fix: link the feature’s own page.
• A brief that repeats the website. Fix: spend it on purpose, audience, mood and one message.
• Numbers the page does not state. They are left out. Fix: add them to the page or the prompt.
• One film cropped for every placement. Fix: make one film per shape.
• No captions. Viewers on mute miss the message, and the W3C’s accessibility guidelines make captions for prerecorded audio a Level A requirement (W3C). Fix: turn captions on.
• Publishing without watching. Fix: check names, numbers and claims before you post.