How to make a product video from a product link: a checklist for online sellers

What on a product page makes a better video?

A product page makes a good video when a stranger could understand the product from the page alone. That means a clear name and promise near the top, the key facts written as text, large photos from several angles, your logo and your brand’s colours. A tool that reads the link turns them into the script, the shots and the look.

Voom, for example, opens the page the way a browser does, reads its copy, colours, fonts, screenshots and logo, and leaves out any figure it cannot find in the page text or your prompt. The guide to AI motion graphics covers the rest of the process.

On the page	What the film does with it	Fix before you paste the link
A public product page	Nothing can be read from a page that needs a login	Open it in a private window; if you must sign in, so would any tool.
One product, not a category or cart	A page with many products gives the film no single subject	Copy the address of the product page, with the variant you want to show.
A name and one promise near the top	The script is built around what the product is and the one reason to buy it	Say what it is in the title and what it does for the buyer in the first line.
Key facts as text	Figures in the script must appear in the page text or your prompt	Retype sizes, materials and capacity from infographic images into the bullet points.
Large photos from several angles	Photos become full-frame shots, where small thumbnails look soft	Use more than 1,000 pixels a side; add a close-up and a photo in use.
Your logo	Product films show it, from the page or from an image you add	On a marketplace listing, add your logo file to the request.
Your colours and fonts	They set the film’s palette and type	Link your own store’s page, or skip the link and describe your look.

If you fix one thing only, put the numbers you want said into words on the page: a spec sheet inside an image looks complete to a shopper, but the script never sees it.

How to make a product video from a product link, step by step

1. Pick the page. Link your own store’s product page if you have one, and read the next section before you link a marketplace listing.
2. Run the checklist above. The film is built from the page as it stands that day, so fix the text, photos and logo first.
3. Write a seller’s prompt. In one or two sentences, name the product, the buyer, the one reason to buy and the mood, and add an offer only if it will stay true while the film runs.
4. Choose the shape and length for where the film will play. A square or landscape film suits a product page, 9:16 suits Reels and Shorts, and Amazon’s video slots ask for at least a minute.
5. Add what the page lacks. Upload your logo and any extra product photos, and Voom uses them alongside what it reads from the link.
6. Check the film before you publish it. Watch it once with sound and once on mute, and compare every name, number and price with the page.

A prompt for step 3 can be this short (a hypothetical example): “A 30-second film for our hand-thrown ceramic mugs, for people buying a gift. Show the glaze up close and end on our shop name. Warm and calm.” It names the buyer and the reason to buy and leaves the facts to the page.

To try these steps on your own product, make a video from your product link.

Should you link your own store or a marketplace listing?

Link your own store’s product page when you have one. Voom opens a page the way a browser does, so it sees what a shopper sees. On Amazon, Flipkart, Meesho, Tokopedia, Shopee or Mercado Libre, that includes the marketplace’s colours and logo, and often sponsored products and other sellers’ listings. With a link, the film takes its palette and type from the page it reads.

	Your store’s product page	A marketplace listing	No link: prompt and images
Colours and type	Yours	Mostly the marketplace’s	Designed from the look you describe
Logo	Read from the page	Add it as an image	Add it as an image
Photos	Read from the page	Read from the page, next to ads and other products	The images you add
Figures the film may state	Page text and prompt	Page text and prompt	Prompt only
Best for	Brands with their own shop, on Shopify or elsewhere	Facts that exist only on the listing	Marketplace sellers who want their own look

If you sell only on marketplaces, try the third column: paste the title, the key facts and the offer into the prompt, add your photos and logo, and describe the look you want. Without a link, Voom designs the film from your prompt and images, and every figure in it must come from the prompt.

Selling software or a service instead? See how to turn a website into a promo video.

What do Shopify, Amazon and Flipkart ask of product pages?

Marketplaces already ask for most of what a film needs: sharp photos, several angles and clear facts. The catch is text inside images: Amazon’s main images carry none, so specs often sit in later images, where shoppers read them and the script cannot.

Platform	What it asks for	What it means for your film
Shopify	For square product images, 2048 × 2048 pixels usually displays best (Shopify Help Center)	Photos at that size hold up as full-frame shots
Amazon	A white background (RGB 255, 255, 255), the product filling 85% or more of the frame, and images larger than 1,000 pixels a side for zoom (Amazon); main images exclude text, graphics and watermarks (Amazon Seller Forums)	Keep every spec from your infographics in the bullet points too
Flipkart	High-resolution images from multiple angles, and key features written out, such as “128 GB storage, 48 MP triple-camera” (Flipkart Seller Hub)	Written key features are figures the film can state

Whatever the platform, the film says only what the page says in words.

Where can you use the finished product video?

Use the MP4 on your product page, in marketplace video slots and on social media, but make one version per placement: a film composed for one shape loses its edges when it is cropped to another.

Placement	What the platform says	Settings that fit
Shopify product page	.mp4, .mov or .webm, up to 10 minutes, 1 GB and 4K (Shopify Help Center)	1:1 to sit beside square product photos, or 16:9
Amazon shoppable video	.mov or .mp4, up to 1080p and 5 GB, between 1 and 12 minutes, from a Professional account with at least three months of selling history (Amazon)	16:9, with the length set above 60 seconds
Instagram Reels, YouTube Shorts	Full-screen vertical placements	9:16, with captions on for viewers on mute

A Voom film is an MP4 that is 1080 pixels on its short side, which fits Amazon’s 1080p limit. For Amazon, choose a length with room above the one-minute minimum, such as 90 seconds on Pro, and check the finished film’s length before you upload it. For current sizes and safe zones, see social media video sizes.

How to test which page makes the better film

Make two films that differ only in the page, with the same prompt, size, length, voice and captions, and judge both with the same five questions.

1. Choose a product page you own or have permission to use.
2. Make film A from the page as it is today.
3. Fix the page with the checklist, or switch to your store’s page, and make film B.
4. Score both films: Is the logo yours? Are the colours yours? Is every figure correct, and are the ones you wanted there? Do the shots show your product and nobody else’s? Does the first line say what the product is?
5. Keep the better page as the model for the rest of your catalogue.

Estimate: two 15-second films use 22 credits, about $0.98 on Pro ($29 ÷ 650 credits × 22). The Free plan makes one video, so a side-by-side test needs a paid plan. Voom has not published a test of this kind yet, so this guide gives the method and no results.

How many product videos does a plan make?

On Voom, a film costs 8 credits plus 9 a minute of finished film, rounded up, and adding the product link, so Voom reads the page, costs no credits. Pro is $29 a month for 650 credits and makes films of up to 90 seconds; Business is $99 a month for 2,300 credits and makes films of up to 180 seconds (Voom pricing).

Film	Credits	Films a month on Pro	Films a month on Business
15 seconds	11	59	209
30 seconds	13	50	176
60 seconds	17	38	135

At Pro’s rate, a 15-second film costs about $0.49 and a 30-second film about $0.58. Your first video, up to 30 seconds, is free and carries a faint Voom watermark that moves across the picture.

When is a filmed video better than one made from a link?

When the buyer needs to see the product in real life. Voom makes motion graphics: type, shapes, photos and screens animated on a timeline. It does not film your product, so it cannot show how a dress moves, how a cream spreads or how a stroller folds.

• Fit and fabric: clothing on a body, or a texture up close.
• Demonstrations: a mechanism in use, or an unboxing.
• People: a founder’s story, or a customer using the product.

For those, film it. A film made from the link still has a job next to the footage: the facts, the offer, a launch or a comparison, made in each size you need.

Common mistakes when you make a video from a product link

• Linking a category, search or cart page. The film has no single subject. Fix: link the product page itself.
• Specs only inside images. The script cannot state them. Fix: retype them in the bullet points or the prompt.
• A price that will expire. The film outlives the sale, and a finished film cannot be edited. Fix: leave prices out of evergreen films and make a short film for each sale.
• One 16:9 film for every placement. A crop for Reels loses the edges. Fix: make one film per shape.
• Publishing without watching. AI-made films can contain mistakes. Fix: check every name, number and price against the page.